Creates an enigma
- Non-diegetic music.
- Tracking of the main character – ‘Clueless’, ‘She’s The Man’.
- Voiceover – ‘Mean girls’, ‘Clueless’, ‘Cinderella Story’.
Introduce key characters
- Voice over (introduce main character) – ‘Mean Girls’, ‘Clueless’, ‘A Cinderella Story’.
- Mid-shots (show costume, type of character, season) – ‘Clueless’, ’10 Things I Hate About You’.
- Mise en scene.
- Close-ups.
Introduce key themes
- Close-ups (showing relationships) – ‘She’s The Man’.
- Mise en scene (costume and showing not fitting in) – ’10 Things I Hate About You’.
Introduce genre
- Non-diegetic sound/music (popular, well known, upbeat) – ’10 Things I Hate About You’, ‘Clueless’, ‘She’s The Man’.
- Mise en scene (young fashion trends as the time) – ’10 Things I Hate About You’, ’13 Going On 30’.
Use if titles
- Colour theme (bright colours) – ‘She’s The Man’ (orange), ‘10 Things I Hate About You’ (blue and green), ’13 Going On 30’ (pink).
- Modern fonts – ‘She’s The Man’ (block), ’10 Things I Hate About You’ (hand written).
- Usually in the centre of the screen.
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